Wendy's scrambles to ‘clarify' plans for ‘dynamic pricing' — claims it won't raise menu prices during peak hours

Wendy’s said it wants to “clarify” its plans to roll out digital menu boards that can change prices for burgers and fries throughout the day — and insisted that Uber-style “surge pricing” isn’t part of the plan.The burger giant’s CEO Kirk Tanner told analysts this month that new digital menu boards next year would enable the chain to enact “dynamic pricing” — the term Uber uses to describe its model that moves fares higher when demand spikes. But after reports of Tanner’s comments sparked an uproar this wee ...