Comcast Advertising Launches Signal Authentication Service to Improve the Accuracy of Cross-Screen Measurement and Attribution of Television Advertising

NEW YORK--(BUSINESS WIRE)--Comcast Advertising, the advertising division of Comcast Cable, today announced the launch of its new Signal Authentication Service. This new industry solution aims to provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-forward use cases – namely impression householding for accurate reach and frequency measurement, cross-device frequency optimization, and attribution measurement. Utilizing Blockgraph technology, ...