Pepsi ® takes over iconic global locations to unleash its new look as it rolls out first visual identity change in 14 years across 120 countries worldwide

In London, a Pepsi digital installation appeared beside The O2 arena in the east of the city, appropriate to the brand's long and storied support of international music acts. The view from the nearby cable cars saw an inflatable Pepsi can rise from the water, shortly followed by a light show of drones forming a pulsating dynamic composition in the sky. A hot air assembly, forming a giant Pepsi logo, took over skylines in Warsaw, Poland and Ho Chi Minh, Vietnam, each comprised of over 70 balloons. Elsewhere ...