Optimum Selects Publicis O1 As Agency of Record

Core Insights - Optimum, a brand of Altice USA, has selected O1, a Publicis Power of One solution, as its Creative, Media, PR, and Production agency of record to drive brand growth and enhance its connectivity products [1][2] Group 1: Agency Selection and Objectives - The selection of O1 follows a competitive review aimed at finding a partner to support Optimum's brand growth across its suite of connectivity products, including internet, mobile, TV, and phone services [1] - O1 is a dedicated team created specifically for Optimum, leveraging expertise from various Publicis Groupe agencies to enhance brand strategy, media planning, public relations, and performance-driven production [1][3] Group 2: Strategic Goals and Market Engagement - Optimum aims to engage customers in new ways and enhance its local presence by expanding its connectivity services portfolio and entering new markets [2] - The partnership with O1 is expected to enhance brand awareness and consumer consideration across Optimum's 21-state footprint, utilizing data-driven communications and influencer marketing [2][3] Group 3: Company Overview - Optimum serves approximately 4.7 million residential and business customers across 21 states, providing broadband, video, and mobile services [4] - The company operates a4, an advanced advertising and data business that offers audience-based advertising solutions to various clients [4] Group 4: Publicis Groupe Overview - Publicis Groupe is a global leader in communication, positioned across the value chain from consulting to execution, focusing on marketing and digital business transformation [5] - The Groupe employs around 100,000 professionals and operates in over 100 countries, providing clients with access to expertise in communication, media, data, and technology [5]