Wendy's Dynamic Pricing Announcement Puts New CEO Kirk Tanner In Spotlight

Wendy's criticized for suggesting that dynamic pricing would be part of its strategy in 2025 (Photo ... [+] by Bruce Bennett/Getty Images)Getty Images Wendy’s new president and CEO, Kirk Tanner, started his first month by firing up the public during the quarterly earnings call about a plan to use dynamic pricing to help increase the company’s margin opportunities. Many pundits have criticized the move since food is a non-discretionary category of spending and changing prices based on demand may unfairly dis ...