Barbie® Celebrates 65 Years of Inspiring Girls to Recognize Their Full Potential

Core Insights - Mattel, Inc. is celebrating the 65th anniversary of Barbie, highlighting the brand's role in empowering girls and inspiring storytelling through various narratives and careers [1][2][8] Group 1: Anniversary Celebrations - The Barbie brand is launching a series of initiatives to honor global storytellers and role models, including creating one-of-a-kind dolls in their likeness to celebrate International Women's Day [2] - The anniversary collection will feature popular career dolls, a signature collectible inspired by the original 1959 Barbie, and new Fashionista dolls reflecting Barbie's fashion evolution over the years [4] - Collaborations with over 40 brand partners across various sectors, including fashion and food, will enhance the celebration, including a luxury coffee table book and limited-edition products [5] Group 2: Empowerment Initiatives - Mattel is continuing its partnership with Inspiring Girls International to support the Barbie Dream Gap Project, focusing on empowering girls aged 12-14 through workshops and mentorship [3] - Since 2019, over $2 million has been donated to organizations aimed at closing the Dream Gap, impacting 25 million children globally [3] Group 3: Retail and Marketing Strategies - Retail activations will include exclusive Barbie-themed products at major retailers like Amazon, Target, and Walmart, featuring special collections and displays [7] - The brand's marketing strategy is bolstered by the success of the 2023 Barbie movie, which became the highest-grossing film of the year and for Warner Bros. Pictures [8] Group 4: Company Overview - Mattel is a leading global toy company with a diverse portfolio of children's entertainment franchises, operating in 35 locations and available in over 150 countries [9]