Barbie Is Turning 65, And Mattel Is Betting On A Birthday Sales Boost

Mattel has created a collectible Barbie in honor of the doll's 65th birthday. It will be wearing a ... [+] designer gown inspired by the black-and-white bathing suit the first Barbie dolls wore in their 1959 debut.Courtesy of MattelThe Barbie doll turns 65 on March 9, and her creator, toymaker Mattel MAT , is celebrating in classic Barbie style, with toy releases featuring nostalgic nods to her best moments over the past six decades, as well as a new version of Barbie that is so 2024 - a Barbie plush toy.Ma ...