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New FICO Survey: Fraud Protection is #1 Consideration for Majority of Consumers Selecting a New Financial Service Provider
FICOFICO(FICO) Businesswire·2024-03-06 13:00

BOZEMAN, Mont.--(BUSINESS WIRE)--FICO (NYSE: FICO): Highlights: 69% of consumers rank good fraud protection in their top three considerations when choosing a financial service provider. 65% of customers still find value in the information and services available at brick-and-mortar banks. Nearly 70% of customers expect to spend less than 30 minutes opening a checking account; if the identity verification process is too time consuming, almost a quarter of consumers will abandon the application. Lea ...