Barbie is the blueprint as Mattel seeks to revitalize American Girl, Fisher-Price
Mattel(MAT) CNBC·2024-03-07 13:32
In this articleMATMargot Robbie is Barbie in Warner Bros.' "Barbie."Warner Bros.If there's one thing Mattel CEO Ynon Kreiz wants shareholders to take away on Thursday, it's the power of Barbie.As the toymaker faces activist pressure from Barington Capital, particularly around its strategy with the Fisher-Price and American Girl brands, it's putting forth Barbie as a blueprint of what's possible at the toy company, with an investor presentation Thursday."Our job is to take these timeless brands and make them ...