Brightcove(US:BCOV) Businesswire·2024-03-07 14:00Core Insights - Brightcove has launched "Publisher Insights," a new feature within its Media Studio Premium solution aimed at providing real-time analytics for news organizations and content-driven entities [1][2] - The new capability allows publishers to identify viewer interest in stories and develop effective audience engagement strategies [1][2] Product Features - Publisher Insights is tailored for content organizations to make timely, data-driven decisions, focusing on real-time data and analytics to assess video performance [2] - The product includes a "Trending Now" dashboard for analyzing viewership and audience metrics, enhancing the ability to optimize content strategy [2][3] - A new KPI called "Engagement Peaks" has been introduced, which measures the average shelf life of video content, helping publishers determine the frequency and type of content to publish [3] Company Background - Brightcove is recognized for its reliable and scalable streaming technology solutions, serving clients in over 60 countries [4] - The company has received two Technology and Engineering Emmy Awards for innovation and maintains industry-leading uptime and scalability [4]