Aterian Makes Strategic Minority Equity Investment in 4th & Heart

Core Viewpoint - Aterian, Inc. has made a strategic minority equity investment in 4th & Heart, a leading U.S. maker of premium ghee butter products, amounting to approximately $0.2 million in cash and around 145,000 shares of Aterian common stock [1] Group 1: Aterian, Inc. - Aterian, Inc. is a technology-enabled consumer products company that builds and acquires leading e-commerce brands across multiple categories, including home and kitchen appliances, health and wellness, and air quality devices [3] - The company focuses on selling through major online marketplaces, particularly Amazon and Walmart in the U.S., as well as its own direct-to-consumer websites [3] Group 2: 4th & Heart - 4th & Heart, based in Marina del Rey, California, was launched in 2015 and aims to revolutionize the modern pantry with ghee butter, an ancient Ayurvedic staple [4] - The company's products are available in over 12,000 stores nationwide, including major retailers such as Whole Foods, Kroger, Albertsons, Publix, Wegmans, and Walmart [4] - 4th & Heart offers a variety of kitchen essentials, including flavored spreads and oils, to help consumers incorporate grass-fed ghee into their daily diets [4] Group 3: Strategic Partnership - Aterian's Co-CEO expressed excitement about the investment and the potential for strategic opportunities between the two companies, emphasizing a shared vision of promoting healthier lifestyles through their products [1] - The CEO of 4th & Heart highlighted that the partnership with Aterian will support the growth of their brand in both current and emerging markets, aiming to unlock future potential together [1]