3 Stocks Still Riding the Surge Pricing Wave (Despite Wendy's Reversal)

In late February, Wendy’s management team surprised both customers and investors with a clarification. The fast-food chain announced wrote to CNN that “Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. […] It was never our plan to raise prices when customers are visiting us the most.” Surge pricing is the practice of increasing prices when demand is high and decreasing them when prices are low. Basically, it’s a form of “dynamic” pricing. Customers of ...