Bath & Body Works: Tapping Into The Rapidly Growing Male Grooming Market

E_Y_E Synopsis Bath & Body Works, Inc. (NYSE:BBWI) is a leading name in home fragrance and personal care, with 1,850 locations in North America and 480 franchises internationally. Despite a decline in sales in 2022 and 2023 due to inflationary pressure, BBWI's products are considered an affordable luxury, and the firm seems to remain resilient as compared to its peers. In addition, their loyalty program has been proven effective, with a strong customer base that accounts for nearly 80% of 2023 sales and is ...