与时代同行 与人民共情

Core Viewpoint - The article emphasizes the role of film and television as a reflection and participant of the times, highlighting the success of recent works that resonate with societal needs and public sentiment [1] Industry Overview - The Chinese film and television industry is thriving, with a rich tradition of realism and romanticism, producing works that engage with contemporary issues and audience emotions [1] - Recent popular dramas and films, such as "Mountain and Sea Love" and "My People, My Country," have achieved both box office success and critical acclaim, showcasing the industry's ability to respond to the demands of the times [1] Market Performance - The 2024 Spring Festival box office set a new record for the highest revenue in Chinese film history during this period, with viewer attendance also reaching new heights [1] - The success of last year's drama "Blossoms" contributed to a surge in viewership, indicating a robust demand for diverse content [1] Creative Direction - The article calls for creators in the film and television sector to adopt a broad historical and global perspective, emphasizing the need for innovation and imagination in every aspect of production [1] - The ongoing revolution in imaging technology is highlighted as a critical factor for filmmakers to embrace, ensuring that creativity and new expressions are present throughout the creative process [1]