Brightcove Simplifies Content Creation With New Intuitive Web-Based Video Editing Tool
BrightcoveBrightcove(US:BCOV) Businesswire·2024-03-12 13:00

Core Insights - Brightcove has introduced web-based video editing capabilities to enhance its streaming technology platform, aimed at improving video creation, management, and publishing workflows [1][2] - The new editing functionality is designed for a wide range of users, including publishers, marketing, social media, HR, and communications professionals, making it accessible regardless of video expertise [1][2] Product Features - The in-platform editing tool allows users to create "snackable" content by repurposing longer videos into clips, highlight reels, or condensed versions tailored for specific audiences [2] - Users can package employee-generated content by sourcing and editing recordings into finalized videos for internal or external publication [2] - The tool enables the development of promotional video content with customizable templates, allowing for efficient and quick content creation [2] - Users can edit videos for various channels, ensuring brand-ready content meets specific aspect ratio requirements for broader distribution [2] Company Overview - Brightcove is recognized for its reliable, scalable, and secure streaming technology solutions, facilitating connections between companies and their audiences across over 60 countries [3] - The company has received two Technology and Engineering Emmy Awards for innovation and maintains industry-leading uptime and scalability [3]