Culture Kings Returns as an Official Partner of Rolling Loud California

Core Insights - Culture Kings has announced its return as an official partner of Rolling Loud California, taking place from March 14th to March 17th, 2024, marking the second consecutive year of this global partnership [1] - The collaboration includes Culture Kings serving as the official streetwear retailer at the festival, offering an exclusive 'Rolling Loud' merchandise capsule [1][3] - A branded stage will be presented by Culture Kings at the festival, showcasing emerging artists and featuring a branded basketball court for interactive engagement [2] Company Overview - Culture Kings is a leading international streetwear brand known for its immersive shopping experiences, with nine retail stores across the United States, Australia, and New Zealand [4] - The brand integrates fashion, art, sports, and music, positioning itself at the forefront of the global streetwear phenomenon [4] Industry Context - Rolling Loud is recognized as the World's Largest Hip-Hop Festival, founded by Matt Zingler and Tariq Cherif, and has expanded to host shows on multiple continents [5] - The festival celebrates its 10th anniversary in 2024, highlighting its evolution into a major force in hip-hop and its role in promoting both established and emerging artists [5]