Wish Signs Satirical YouTubers Zac Alsop and Grandpa Ray to Front its Fashion Category
SAN FRANCISCO, March 14, 2024 (GLOBE NEWSWIRE) -- ContextLogic Inc. (d/b/a Wish) (NASDAQ:WISH), one of the world's largest mobile ecommerce platforms, today announced it has signed satirical YouTubers Zac Alsop and Grandpa Ray to be the face of its fashion category in a campaign that will run from March through to May 2024. The deal has been secured one year on from the serial pranksters faking their way to the top of 2023's London Fashion Week by dressing ‘Grandpa Ray' in a range of outfits styled from eve ...