Ulta Beauty Drives Digital Conversion With Improved UX

Ulta Beauty is finding that, by improving the consumer experience on its digital platforms, it is able to boost its eCommerce performance.On a call with analysts Thursday (March 14) discussing the beauty retailer’s fourth quarter fiscal 2023 financial results, Ulta Beauty CEO Dave Kimbell spoke to these efforts and the positive results they have yielded.“We successfully transitioned key guest-facing and commerce elements to a new, modern architecture, delivering a fresh guest experience across both Ulta.com ...