Nio plans to launch its mass market EV brand in May

BEIJING — Chinese premium electric car company Nio said Thursday it plans to reveal its mass market brand in May.Executives confirmed the new brand will be named "Le Dao" in Chinese, and said the name is meant to reflect families — the target consumer segment — having a happy time together.Nio, founded in late 2014, has so far focused on the higher end of the market with SUVs and sedans that can cost more than Tesla's Model S or Model Y, but come with a suite of services such as access to user clubhouses kn ...