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Here's Why Cardlytics Stock Absolutely Skyrocketed Today
CDLXCardlytics(CDLX) The Motley Fool·2024-03-15 15:42

Shares of advertising technology (adtech) company Cardlytics (CDLX 50.28%) absolutely skyrocketed on Friday after reporting its financial results for the fourth quarter of 2023. As of 10:15 a.m. ET, Cardlytics stock is up 51% and up more than 240% over the past year.Cardlytics is bucking the market's narrativeFor Cardlytics, I believe the market was overly pessimistic about its long-term prospects. For perspective, the stock traded at book value earlier this year -- highly unusual for a tech stock. And prio ...