DoorDash Says Consumers' Instant Demand Now Includes Beauty Products

As DoorDash aims to shift its focus from just restaurant delivery to on-demand fulfillment overall, the aggregator is expanding its beauty selection to drive adoption of its non-consumable offerings.In an interview with PYMNTS, Fuad Hannon, the aggregator’s senior manager of new verticals, noted that the category is a valuable one because it opens a significant amount of last-minute purchasing occasions. “Consumers come to us today for a need-it-now use case. ‘I’m out of mascara. I’m out of lipstick. How ca ...