Future-Proofing Ads: Inside The Trade Desk's Innovation Factory
The Trade Desk(TTD) The Motley Fool·2024-03-19 15:41In the not-so-quiet corridors of The Trade Desk 's (TTD 1.33%) research and development (R&D) department, the future of advertising is being written with code, algorithms, and, let's face it, probably a lot of caffeine.In a recent video call with Fool.com, Laura Schenkein, TTD's CFO, underscored the digital advertising specialist's commitment to diverse R&D efforts.The je ne sais quoi of The Trade Desk's R&D strategy"Every two or three years since I've been at the company, we do a massive revamp of our plat ...