Group 1 - The core point of the article is that Ye Heng, the former head of e-commerce products at Kuaishou, has left the company to join Xiaohongshu, which has surprised many in the industry [1] - Ye Heng's departure from Kuaishou occurred around the time of the Spring Festival, and he had previously worked at Tencent before joining Kuaishou in 2020 [1] - During his tenure at Kuaishou, Ye Heng transitioned from overseeing social and production departments to leading the e-commerce division, where he became a prominent figure in related activities [1] Group 2 - Ye Heng was last seen representing Kuaishou at the e-commerce Gravity Conference in September of last year, where he emphasized the importance of low-priced quality products, quality content, and attentive service as the foundation for content distribution [1] - His specific role at Xiaohongshu is not yet confirmed, but it is rumored that he will take on a key position in the C-end product team, reporting to Xing Shi (Mao Wenchao) [1] - Ye Heng's experience accumulated over the past two years at Kuaishou's e-commerce sector is expected to be a valuable asset in his new role at Xiaohongshu [1]
独家丨原快手电商产品负责人叶恒加入小红书