Walmart Courts Affluence as Wealthier Shoppers Trade Down

Walmart is reportedly making a renewed effort to entice wealthier shoppers.As Bloomberg News reported Thursday, the retail giant is renovating or building more than 800 locations across with things like improved lighting and higher-end products.Jordan Berke, a former Walmart executive and founder of Tomorrow Retail Consulting, said the company has spent years studying online shopping patterns to glean what high-income shoppers want, and this “helped it reach and get to know customers much better.”The Bloomb ...