NIO Stock: Time to Plug In or Pull the Plug on This Embattled EV Play?

Electric vehicle maker Nio (NYSE:NIO) successfully established itself as a premium brand within the China market. It differentiated itself from rival EV companies by creating a battery-swap business to serve as an alternative to charging.Yet vehicle margins are narrowing and NIO stock remains a loss-generating company. It is looking to sell its EVs in other markets and plans on introducing a mass-market car this year. Yet lower-priced cars could damage Nio’s reputation as a premium EV company, undermining t ...