Tencent Is Improving Advertising With AI

Nikada Introduction Per my June 2023 article, Tencent (OTCPK:TCEHY) is too big to be ignored. My thesis is that they are using AI to significantly improve their online advertising segment. At the time of this writing, RMB 1,000 is equivalent to about $138. The Numbers The First Superapp book by Kevin Shimota explains how Tencent is advantaged with ad measurement given their closed system. Purchases are often made in mini apps inside Tencent’s ecosystem:    Marketing teams love closed-loop systems. They  ...