DKNY STEPS UP TO THE PLATE WITH AN ICONIC BILLBOARD AT YANKEE STADIUM

DKNY has always had a connection and deep-rooted relationship with sports, with multiple past collaborations with the New York Yankees. G-III Apparel Group has a longstanding history of holding licensing agreements with MLB, the NHL, and the NFL.  "This unique partnership is part of DKNY's overall brand strategy to increase visibility across multiple media channels to a loyal and passionate audience," states Jeff Goldfarb, EVP at G-III Apparel Group. "DKNY has had a longstanding relationship with the New Yo ...