American Express: Growing And Returning Shareholder Value

adamdoddIntroduction American Express (NYSE:AXP) is a unique company in the consumer-facing financial services industry. It is both a card issuer and a payment network, offering unique benefits to their cardholders. They have focused on the growing influence that Millennials and Gen Z have on consumer spending habits and have focused much of their marketing attention on these demographics. This bet on these generations has partially led to record revenues and cardholders. This article will explore Ameri ...