PubMatic Announces Instacart Ads Integration to Leverage Retail Media Data Across CTV

NO-HEADQUARTERS/REDWOOD CITY, Calif., April 03, 2024 (GLOBE NEWSWIRE) -- PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced a new partnership with Instacart (NASDAQ:CART) to leverage its first-party, retail media data off of Instacart in a privacy-compliant, scalable, and effective programmatic advertising solution via PubMatic's Convert. Mars will be one of the first brands to activate Instacart's retail media data with Pub ...