Altice (ATUS) Optimum Revamps Branding With Client Focus Strategy

Group 1: Company Initiatives - Optimum, a brand of Altice USA, Inc. (ATUS), launched a new brand platform and marketing campaign emphasizing its commitment to local communities and advanced technological capabilities [1] - Over the past 18 months, Optimum has invested in upgrading its broadband network infrastructure, extending 1 Gig service to over 96% of its coverage area and offering multi-gigabit symmetrical speeds of up to 8 Gig to over 2.7 million passings [2] - The introduction of advanced connectivity products such as Optimum Fiber, Optimum Stream, and Optimum Mobile has bolstered Optimum's commercial prospects [2] Group 2: Market Position and Strategy - The campaign aims to combine the connectivity resources of a large national provider with the personalized care of a small business, reflecting a customer-centric ethos [3] - Altice has experienced declining trends in the Residential segment recently, and the refreshed visual identity aims to reverse this negative trend [3] - Altice is witnessing strong momentum in customer penetration, typically reaching about 40% within a year of rollout in new-build areas, although competition is straining margins [3] Group 3: Financial Performance - The stock of Altice has lost 20% over the past year, contrasting with the industry's growth of 40.4% [5]