Nearly half of Levi's sales are now direct to consumer, a major shift as department stores fade

Levi Strauss, which has long relied on wholesalers like Macy's and Kohl's to drive its business, is now doing nearly half of its sales through its own website and stores, the company said Wednesday when reporting fiscal first quarter earnings. In the three months ended Feb. 25, direct-to-consumer sales made up a record 48% of overall sales at Levi's, up from 42% in the year-ago period and 25% higher on a two-year basis, the retailer said. The shift is a boon for Levi's profits. But it raises questions about ...