Levi's D2C Captures 48% of Revenue Amid Improvements to eCommerce Experience

Levi’s is seeing its direct-to-consumer (D2C) business gain share, with transformations to shoppers’ digital journeys yielding strong eCommerce growth.The apparel company announced Wednesday (April 3) in its first quarter fiscal 2024 financial results that overall net revenue fell 8% year over year, dropping by 11% in the Americas. Yet the D2C business yielded a 10% rise in the U.S., with eCommerce revenue rising 13% across the business. In fact, D2C channels brought in their highest-yet 48% of all net reve ...