MCoBeauty, Coveted Australian Beauty Brand, Expands to the U.S. Market Available Exclusively at Kroger

Core Insights - Kroger has launched MCoBeauty, Australia's fastest-growing beauty brand, exclusively in the U.S. market, offering over 250 beauty and skincare products priced under $30 [1][2] - MCoBeauty aims to provide high-quality, affordable beauty solutions, aligning with Kroger's commitment to accessibility and convenience for customers [1][2] Group 1: Company Overview - Kroger operates nearly half a million associates serving over 11 million customers daily through various retail formats and a seamless digital shopping experience [4] - MCoBeauty is recognized for its premium-quality, vegan, and cruelty-free products, focusing on innovative beauty solutions [5] Group 2: Product Offering and Customer Engagement - MCoBeauty's product range includes popular items like XtendLash Tubular Mascara and Lip Lights Shine Gloss, along with a premium-quality Korean-made skincare line [5] - Customers can purchase MCoBeauty products in-store or via Kroger's Pickup and Delivery service, with additional savings available through the Boost membership program [2][3]