Carnival Is Attracting a Shocking Number of New Customers, Can It Last?
Carnival introduced 3.5 million customers to cruising in 2023. There's a good reason for that, but is it sustainable?In 2023 Carnival (CCL 0.40%) had 3.5 million first-time cruisers aboard its fleet of ships. To put that in a better context, it attracted 51% more new-to-cruising guests in the fourth quarter of 2023 than it did in the fourth quarter of 2022. Is this a sustainable growth driver?Carnival believes it offers great valueCarnival has been benefiting from a resurgence in demand for cruises followin ...