Roblox Taps PubMatic to Offer Programmatic Immersive Video Ads on Its Platform

REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced a partnership with Roblox (NYSE:RBLX), a global immersive platform for communication and connection, to enable programmatic media buying of Roblox's video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox's global community of over 71 mill ...