Rent the Runway Drives Loyalty Boost With AI Search Upgrades

As consumers demand more frictionless experiences from their eCommerce merchants, Rent the Runway is seeing its digital rethink drive higher retention.The company shared in a presentation Wednesday (April 10), alongside its fourth quarter and full year fiscal 2023 financial results, that it saw loyalty rise 10% year over year following improvements to the user experience on its digital platforms.“[We] will be … continuing the digital product innovation we started in 2023 to drive increases in conversion and ...