PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modeling Capability for Advertisers

NEW YORK and LONDON, April 16, 2024 (GLOBE NEWSWIRE) -- PubMatic, (NASDAQ:PUBM), an independent technology company delivering digital advertising's supply chain of the future, today announced a partnership with GroupM, WPP's media investment group, to deliver cohort-based modeling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuri ...