Sewing Down South for HD Designs Hits Kroger Stores Nationwide

Core Insights - The Kroger Co. has launched a new home décor collection called SDS for HD, in collaboration with Craig Conover, featuring over 40 items designed to enhance dining and entertaining experiences [1][2][3] Company Overview - The Kroger Co. serves over 11 million customers daily through a variety of retail food stores and digital shopping experiences, aiming to create ZeroHungerZeroWaste communities by 2025 [4] Collaboration Details - The SDS for HD collection includes kitchen accessories and entertaining essentials, with plans for seasonal collections from spring to fall [1][2] - Craig Conover expressed excitement about the collaboration, highlighting the opportunity to reach more customers during their grocery trips [3] Brand Background - Sewing Down South, founded by Craig Conover in 2018, draws inspiration from Charleston and has partnered with various retailers to expand its product offerings [5]