Columbia Sportswear (COLM) Down 15% in a Year: Here's Why

Columbia Sportswear Company (COLM) appears troubled, with its shares down 14.5% in a year compared with the industry’s decline of 9.4%. The company has been bearing the brunt of soft consumer demand due to a difficult operating landscape.Additionally, management expects 2024 to be a difficult year, with retailers placing orders cautiously and elevated economic and geopolitical uncertainty. Columbia Sportswear has also been seeing elevated SG&A expenses for a while now.The Zacks Consensus Estimate for 2024 e ...