PubMatic (PUBM) Expands Digital Ad Footprint With GroupM

PubMatic (PUBM) is expanding its footprint in the digital advertising landscape with its recent collaboration with GroupM, the media investment arm of WPP.The collaboration provides advertisers with cohort-based modeling capabilities powered by a distributed AI model developed by Resolve, a Choreograph company, to enable scalable targeting across multiple publishers, ensuring privacy-first ad buying at scale.By seamlessly integrating this proprietary technology into the PubMatic SSP (Sell-Side-Platform), th ...