IT之家·2024-04-18 08:24Group 1 - JD.com will invest significant resources in three core areas: traffic ecosystem, AI technology, and service capabilities [1] - The goal is to achieve over 150,000 small and medium-sized merchants experiencing more than 50% year-on-year sales growth during the 618 shopping festival, and to double the number of merchants with sales exceeding one million [1] - Following the launch of the "Spring Dawn Plan," JD.com simplified the merchant onboarding process, reduced store opening costs, and improved operational efficiency, resulting in over one million effective third-party merchant stores [1] Group 2 - JD.com will enhance its traffic rules by closely linking "store star ratings," "price star ratings," and "product service star ratings" with the search and promotion mechanisms, ensuring merchants providing quality experiences receive more exposure [1] - The company announced an investment of over 1 billion yuan in cash and 1 billion in traffic to reward original content creators and quality content organizations during the 618 period [1] - JD.com will also provide rich interactive features in live streaming to promote user acquisition and conversion during the 618 shopping festival [1] Group 3 - JD's CPS advertising business will offer substantial subsidies during the 618 event, assisting merchants in gaining rewards and external traffic through initiatives like the "Merchant Ranking Competition" [2] - The "Jingzhuntong" platform will launch a "full-site marketing" product before the 618 event to support merchants with more intelligent advertising placements [2]