Zhong Jin Zai Xian·2024-04-18 08:47Group 1 - The core point of the news is that JD's discount shopping brand, Jingxi Direct, has launched a price comparison campaign called "Price Match," aiming to offer lower prices than a competing e-commerce platform, with a promise of double compensation for consumers if they find a better price elsewhere [1][3] - Jingxi Direct's "Price Match" campaign covers a wide range of product categories, including household cleaning products, daily necessities, outdoor sports, food and beverages, beauty and skincare, clothing, and electronics, marking a significant scale and depth in the industry [1][3] - The new Jingxi Direct model, launched in November 2023, operates similarly to a self-operated model but directly sources products from factories, thereby eliminating middlemen and achieving the lowest prices in the industry [3] Group 2 - The e-commerce industry is experiencing a shift towards low prices as a new trend, with experts predicting that price wars will intensify in the future as consumer preferences evolve [3] - Jingxi Direct ensures product quality by conducting on-site factory inspections and strict product selection, differentiating itself from other platforms that rely on third-party sellers [3] - The strategy of Jingxi Direct involves leveraging JD's traffic support to boost sales and create popular products, further driving down costs and maintaining competitive pricing [3]