Zhong Jin Zai Xian·2024-04-16 02:08Group 1 - JD.com is launching its first live streaming event featuring the AI digital persona of Liu Qiangdong, responding to consumer requests for his appearance [1] - The AI digital persona will share experiences related to food, reading, and lifestyle while promoting selected low-priced products [1] - JD.com Supermarket will announce a 10 billion yuan agricultural subsidy project aimed at providing consumers with high-quality agricultural products at lower prices [1] Group 2 - JD.com is investing over 1 billion yuan in cash and 1 billion in traffic to enhance its content ecosystem and attract quality creators and institutions [2] - The company aims to provide a cost-effective and reliable shopping experience through its live streaming, differentiating itself by not charging placement fees or commissions [2] - The live streaming event is expected to strengthen JD.com's low-price strategy and enhance consumer shopping experiences [2]