Zhong Jin Zai Xian·2024-04-17 01:53Core Insights - Liu Qiangdong, the founder of JD.com, has launched an AI digital persona named "Cai Xiao Dong Ge" to engage with consumers in a new format of e-commerce live streaming, marking the transition to the AIGC-driven e-commerce live streaming 3.0 era [1][2] Group 1: AI Digital Persona Development - The "Cai Xiao Dong Ge" AI digital persona closely mimics Liu Qiangdong's expressions, gestures, and voice, achieving nearly 100% likeness through extensive training of JD Cloud's language model [1] - The training process involved capturing Liu's habitual expressions and actions, as well as his distinctive Suqian accent and speech patterns, to ensure authenticity in communication [1][2] Group 2: Enhanced Features of the AI Digital Persona - The upgraded JD Cloud Yanxi digital persona integrates a large language model, enhancing its expressiveness and interactive capabilities, specifically tailored for e-commerce scenarios [2] - The AI persona can adapt its voice to different live streaming styles, creating a professional atmosphere or an engaging tone to attract users, with experiments showing that most users cannot discern it as a digital entity within 120 seconds [2][3] Group 3: Operational Efficiency and Cost Reduction - The introduction of a live streaming control center allows real-time monitoring of product inventory and adjustments to live streaming scripts, optimizing the overall operational efficiency [3] - The AI digital persona enables simultaneous live streaming across multiple channels without local computer setups, reducing broadcasting costs by 30% and facilitating seamless transitions between human and digital hosts [3] Group 4: Broader Industry Implications - The debut of the "Cai Xiao Dong Ge" AI digital persona signifies a significant advancement in AIGC technology's application within the industry, with plans to expand its use across various sectors such as e-commerce, cultural tourism, finance, and intelligent services [3]