Beyond IV, the Fourth Generation of the Beyond Burger® and Beyond Beef®, Debuts at Grocery Stores Across the U.S. Including at Walmart and Kroger

Core Insights - Beyond Meat has launched its fourth generation of Beyond Burger and Beyond Beef, which are described as the most significant renovation in the company's history, focusing on improved taste and nutrition [1][4][6] Product Features - The new products contain 21g of plant-based protein per serving and only 2g of saturated fat, achieved by using heart-healthy avocado oil, which also enhances flavor [1][3][4] - The ingredient list has been simplified, with a 20% reduction in sodium compared to previous versions, and the removal of coconut and canola oils [3][4] - Consumer testing indicated a preference for the new flavor and texture, with 94% of registered dietitians at a recent conference enjoying the taste and recommending the product [1][2][3] Health Certifications - The new Beyond Burger and Beyond Beef have been recognized by leading health organizations, including the American Diabetes Association and the American Heart Association, for their nutritional benefits [4][5] - The products have also received the Good Housekeeping Nutritionist Approved Emblem and are the first plant-based meats to be Clean Label Project Certified [4] Marketing and Availability - The new products are being marketed with eye-catching gold packaging and are available at major grocery chains across the U.S., including Walmart and Whole Foods [1][7] - Beyond Meat is committed to improving human health and has established a multi-year agreement with the American Cancer Society to research plant-based meat and cancer prevention [6]