Zhong Jin Zai Xian·2024-04-19 03:36Core Viewpoint - The JD International 4.15 Anniversary Concert successfully combined cross-border e-commerce, live streaming, and entertainment, showcasing a variety of global cultures and products while engaging consumers in a unique shopping experience [4][8]. Group 1: Event Overview - The concert featured performances from eight popular artists, including Liu Wei and Shang Wenjie, who performed songs in multiple languages, evoking nostalgic memories for different generations of audiences [4][5]. - The event was themed "World Goodies Come to You," continuing the celebration from the previous year's New Year concert, and was a collaboration between JD International and Tencent Music Entertainment Group [4][5]. Group 2: Sales Performance - On April 15, the JD International live streaming session attracted over 3 million viewers and generated sales exceeding 32 million [4]. - The concert's integration of music and product promotion led to heightened consumer interest, with top-selling items including the Nintendo Switch, AirPods Pro, and Clarins Double Serum [5]. Group 3: Product Promotion and Categories - The concert was divided into five thematic segments: exquisite living, joyful living, natural living, lazy living, and fashionable living, allowing consumers to experience diverse global lifestyles [5]. - JD International showcased various imported products, including beauty items, electronics, and gourmet foods, enhancing consumer engagement through live demonstrations and expert recommendations [5][6]. Group 4: Global Sourcing Strategy - Prior to the concert, JD International conducted overseas sourcing trips to Italy, France, Australia, Japan, and South Korea, highlighting the importance of direct sourcing for quality assurance [6][7]. - The company has established direct procurement centers in Europe, Japan, and South Korea to enhance product variety and reduce procurement costs, ultimately benefiting consumers with lower prices [7]. Group 5: Future Outlook - JD International aims to expand its direct sourcing centers and optimize supply chain operations to provide consumers with more high-quality imported goods at competitive prices [7][8]. - The concert has become a phenomenon, promising more exciting events in the future while maintaining the mission of offering trustworthy global choices to consumers [8].