P&G: Shoppers Are Done Trading Down to Private-Label

Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter & Gamble, shoppers are consistently staying loyal to their favorite name brands.On a call with analysts Friday (April 19) discussing the consumer-packaged goods (CPG) giant’s third-quarter fiscal 2024 financial results, Chief Financial Officer Andre Schulten said consumers are sticking with national brands, no longer sacrificing them for lower-priced store-bran ...