Rivian targets gas-powered Ford and Toyota trucks and SUVs with $5,000 ‘electric upgrade' discount
Ford MotorFord Motor(US:F) TechCrunch·2024-04-23 02:10

Rivian is offering discounts up to $5,000 on its EVs — and a year of free charging — to customers willing to trade in their gas-powered trucks and SUVs.The deal, which kicked off April 22, is aimed directly at some of the best-selling and most ubiquitous gas-powered trucks and SUVs on the market today, including the Ford F-150, Toyota Tacoma and Jeep Wrangler. Rivian is even going after German automakers Audi and BMW. The price cut varies between $1,000 and $5,000 depending on the model. Rivian is offering ...