Workflow
China's 'Netflix' iQiyi pivots toward an aging population in an AI era
IQiQIYI(IQ) CNBC·2024-04-23 07:04

IQiyi, sometimes dubbed the "Netflix" of China, swung to a profit in 2023 for the first time since it listed in the U.S. in 2018.BEIJING — Chinese video streaming platform iQiyi is turning its attention to the country's aging population, while using artificial intelligence tools to bolster content production.One of iQiyi's near-term goals is to improve the product offering for older users, CEO and founder Gong Yu said Tuesday at the company's annual conference."It seems simple but it's not, because in the p ...