Top Biopharma Brands Reach Audiences 10x More Qualified with Veeva Crossix Prime Segments

Veeva Crossix helps 16 of the top 20 biopharmas more efficiently reach clinically relevant patients PLEASANTON, Calif., April 23, 2024 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced that 16 of the top 20 biopharmas are increasing media efficiency with Veeva Crossix Prime Segments, privacy-safe data helping life sciences brands reach highly-qualified health audiences. Since launching in April 2023, Veeva Crossix Prime Segments have helped top biopharmas reach consumers that are 10 times more qual ...